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How To Keep Your Blog From Undermining Your Brand
Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you...
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10 Ways To Put Old Blog Posts To Good Use
If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket...
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25 Awesome B2B Blogging Tips
Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging...
View ArticleTop Four Ways to Convert Social Networkers into Customers
So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying...
View ArticleUse Storytelling for Powerful B2B Web Content
Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. They want to see...
View Article5 Ways To Use Data Insight In Marketing Strategies
Today many changes are taking place in content marketing. Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Others –...
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Is Pinterest Pointless for B2B Firms?
You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major...
View Article5 Secrets Behind A Strong B2B Content Marketing Strategy
In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers...
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Three Steps To Create Awesome Product Content
Imagine running a brick and mortar retail shop. You have a big sign out front with a brand name handy, but not necessarily a lot of information. Even more difficult, there are several competitors all...
View ArticleHow Starting Your Own Trade Publication Builds B2B Business
Running a standalone editorial site for your industry is the next modern best practice in content marketing. As an expert in your field, you have the power to start an online trade publication with...
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